Apple warns of ‘unprecedented’ rise in memory chip prices

Photograph: Ryan Murphy/APView image in fullscreenA customer holds the newly-launched iPhone Duo at the Apple store on Fifth Avenue in New York last month. Photograph: Ryan Murphy/APAppleApple warns of ‘unprecedented’ rise in memory chip prices iPhone maker’s says decision to raise prices has offset some of impact, as revenues are stronger than expected Prefer the Guardian on GoogleApple has warned of an “unprecedented” rise in memory chip prices, as it battles with datacentres to lay its hands on supplies. The iPhone maker’s shares fell in after-hours trading after it told investors that the higher prices will eat into its profit margins.