technology ·
Poppi founders launch Jetty hydration brand challenging PepsiCo's Gatorade
Allison and Stephen Ellsworth, the creators of Poppi, are venturing into the beverage market again.
They are launching Jetty, a new hydration brand.
This venture will offer both bottled drinks and powdered supplements.
Jetty plans to make its products available through major retailers.
The brand will be stocked at Whole Foods, Target, and Amazon.
